How does link shortening work?Links shared on Twitter, including links shared in Direct Messages, will automatically be processed and shortened to an http://t.co link. Learn how to shorten links here. Please note: anyone with a t.co shortened link will be able to navigate to the destination URL.
Why does Twitter have its own link shortener?
Why does Twitter have its own link shortener?
- Shortened links allow you to share long URLs in a Tweet while maintaining the maximum number of characters for your message.
- Our link service measures information such as how many times a link has been clicked, which is an important quality signal in determining how relevant and interesting each Tweet is when compared to similar Tweets.
- Having a link shortener protects users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity. A link converted by Twitter’s link service is checked against a list of potentially dangerous sites. Users are warned with the error message below when clicking on potentially harmful URLs.
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